Zeeman launches the
employee app Zeeman
InTouch in 7 countries

zeeman
> 8.000
employess
>1.300
stores
countries

Staying connected with your employees is now more important than ever. Within 5 days, the Retail InTouch Lite was implemented in 7 countries, a simplified version of our popular employee app. The app aims to communicate quickly and effectively with employees on the shop floor, at a time when they need it the most. 

Challenges Zeeman
How do you communicate with 10,508 employees in 1,300 stores in 7 countries during times of crisis? That was the challenge Zeeman faced. Zeeman communicated via email or via the store managers, Which means that you do not quickly reach all employees. Since communication is crucial in times of crisis, implementing the app for employees was a necessary step. 

The main challenges were in the areas of: 

  • Streamline communication in times of crisis 
  • Reaching all 10,508 employees, spread over 1,300 stores, in 7 countries in time of crisis

“Internal communication is crucial in times of crisis, implementing the app for employees was a necessary step”

Zeeman InTouch
Zeeman InTouch ensures effective internal communication with employees in the shop food. This branded app allows Zeeman to share important news in 7 countries, using a timeline, to use push notifications for high priority items. And the FAQ provides answers to the questions that employees have about all development around the corona virus. This is phase 1, the app is used for crisis communication. Phase 2 is coming, the app will be expanded with features to organize store operations more efficiently.

  • Streamline communication in times of crisis
  • Reaching all 10,508 employees, spread over 1,300 stores, in 7 countries in time of crisis


Benefits
Zeeman has its own branded employee app, with the result:

  • A mobile app that keeps 10,508 employees, spread over 1,300 stores in 7 countries, up-to-date 24/7 about the corona measures that are being taken.
  • The app provides clarity to employees in uncertain times of COVID-19.
  • The app answers questions and removes uncertainty from employees.
  • The head office receives feedback, questions and information from the shop floor, which can be acted upon.

Do you want to know more? Get in touch with Nathalie Piket, nathalie.piket@kega.nl, +31 (0) 252 -750 275

Nathalie Piket

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